Otter Fodder

by

Your ads will be inserted here by

Easy Plugin for AdSense.

Please go to the plugin admin page to
Paste your ad code OR
Suppress this ad slot.

Image

Here at LGBG, we like to provoke outside the box thinking such as: what do otters and the green movement have in common? To the surprise of most, otters, help to remove harmful greenhouse gases primarily through their consumption of sea urchins. As stated in National Geographic, sea urchin’s diet consist primarily of kelp, a natural carbon dioxide absorber. By preying on the urchins, sea otters are doing their part to sustain the kelp population, and simultaneously aiding in the absorption of potentially dangerous greenhouse gases.

One might ask, can otters really make that much of an impact on our environment? And despite kelp being able to, “absorb as much as 12 times the amount of carbon dioxide from the atmosphere than if it were subject to ravenous sea urchins” Jeffrey Dukes of the Purdue Climate Change Research Center in Indiana flatly answered “no”. He noted it was interesting to realize that such a relationship existed, but that its global effect would be minimal.

The real importance however lies firmly in what many biologists already know: that animals interact with living and non-living things in ways that are complex and inately intertwined. Yet, by studying these relationships further with a keen eye towards their effects on the environment, a sophisticated schedule can be set up detailing each particular relationship’s positive and or negative impact through their respective carbon footprint. Surely a painstaking process, the rewards of such an understanding are invaluable and will take us one step closer to a world in which we all live green, and be green.

source: http://news.nationalgeographic.com/news/2012/09/120910-sea-otters-global-warming-urchins-kelp-frontiers-science/

 

MPG: Changing Car Rental Services for the Greener

by

Your ads will be inserted here by

Easy Plugin for AdSense.

Please go to the plugin admin page to
Paste your ad code OR
Suppress this ad slot.

Simple sustainability efforts go a long way.  Here’s a bit of a scoop on one such effort we’ve deemed worthy to shake up our headlines here at LGBG.http://media.merchantcircle.com/37137174/mpg-logo-full-vertical_full.png

That’s right. It’s a company by the name of MPG Car Rental, and although its not the largest company, it hasn’t allowed that small fact to prevent it from doing big things!

Similar to rental car services like Hertz, Budget, Enterprise, and even old Thrifty, MPG provides a slew of automobiles to its customers on a temporary, rental basis.  No biggie, right?  But what sets this little Venice, California-based rent-a-car service apart from its traditional competitors, is that MPG’s fleet of vehicles are “all green” and still suit all needs.  Whether customers are looking for compact sedans or full-size SUV’s, MPG Car Rental boasts a wide range of eco-friendly vehicles.

The brand management experts at Interbrand rank the most green global brands yearly, based on what they consider to be critical criteria in determining the sustainability of business efforts.  In first, third, and fourth place on 2012’s Interbrand Best Global Green Brands list were Toyota, Honda, and Volkswagen, respectively.  It should therefore come as no immediate shock to the consumer that MPG Car Rental offers some of the flagship hybrid vehicles associated with these top performing brands.

Aside from Toyota’s three generations of Prius vehicles, MPG offers its Camry and Highlander hybrids, as well as its Lexus offspring, including the CT 200 hybrid and two variations of the RX model.  Also members of the all-green MPG fleet are Honda’s Insight, Volkswagen’s Jetta TDI (diesel), and Chevy’s new Volt and hybrid Tahoe.  And the customer should look forward to seeing this selection of vehicles change, as MPG makes it a point to constantly re-examine and continually update its fleet’s member vehicles to reflect current top performance trends.

What further sets MPG’s business model apart from those of competitors is its special test drive program.  MPG allows its customers who are thinking about purchasing a eco-friendly hybrid vehicle to rent and test drive any member of its fleet for up to four days to see if the vehicle fits the customer’s lifestyle.  From that point, if the customer purchases that model vehicle from one of MPG’s affiliated dealers, the customer is automatically eligible for the reimbursement of up to four days’ rental of that MPG vehicle.  Clever and helpful.

Through minimal efforts in specialization within the constraints of already established methods of business in an industry, MPG has managed to re-vamp operations to increase sustainability.  Customers can rest assured that they are not only receiving vehicles that perform well, but that they are helping lessen their carbon footprints all the while.  MPG Car Rental should be an example to all future rent-a-car companies, that small change can make a difference and still pay off financially.  Hopefully the company continues to grow, both in successful business, and in the admirable ideologies with which its conducts its business.