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Today’s young think tanks, also known as universities, are the center of movements of equality, and more recently sustainability. Recently, over 90 colleges and universities have taken upon themselves to limit the use of plastic bottles on campus. While some colleges such as Yale and Cornell have banned the use of plastic bottles outright, others are in the midst of turning their campuses into models of efficiency and sustainability.
These schools have thus replaced the old mosaic of purchasing water bottles with hydration stations, which are placed strategically around their respective campuses, and provide free filtered water. In addition, incoming freshman are given free aluminum bottles at student orientation to promote the use of this sustainable feature.
While some fear the ban of plastics will actually promote the consumption of sugary substitutes, the truth of the matter is that as long as students do not have to go out of their way to re-hydrate, and it is of no cost to them, the hydration stations will be a success. Anytime you can promote the idea of sustainability you should. And anytime this ideal crosses paths with consumerism driven and educated twenty-something-year-olds there is bound to be success. Whether or not we like it, college students drive a tremendous amount of demand for goods and services, and whose opinions matter significantly to marketers. As a recently graduated college student, I am proud to see that the opinions of young people are beginning to focus more and more about sustainability and the green movement rather than Snooki and JWow. Together we can strive to live green, and be green while making socially responsible decisions.
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TED is amazing in taking a
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Eco-fashion is a term that denotes the commitment of designers to produce and promote the use of sustainable, ethical and environmentally-conscious products. The term is contemporary; however, a green relationship between fashion designers and environmentalists has existed for centuries.
The major concerns of green fashion are the following:
- Recycling of materials
- Origin of material (fair trade concerns)
- Textile dying and production
- Quality of craftmanship
- Fair labor practices
- Humane treatment of animals
Eco-fashion has evolved further to include reducing consumption and recognizing the need to be stylish while being fashionably green. This movement focuses on centering a wardrobe around the basics, i.e., the little black dress or basic suit, and then accessorizing with scarves, jewelry and shoes to transition a look for different periods of the day or various events. Magazines, television shows, You Tube videos now feature helpful money-saving and style-enhancing techniques to look nice and be green. Also, there are several books available on the market that provide great tips on everyday and specialty and seasonal dressing, all accomplished in a tasteful, frugal and green manner. An excellent place to start is with Katy Tsui‘s blog on the Huffington Post at http://www.huffingtonpost.com/kaity-tsui/10-fashion-resources_b_1609629.html?utm_hp_ref=stylelist&ir=Stylelist. Katy provides great multimedia references on the subject of fashion. Her dialogue on green responsibility is refreshing in its simplicity.
There are so many ways to go green, and eco-fashion is a fun way to get involved.
Let’s dress green, go green, be green!