Surfing the Wave of Sustainability

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Surfing isn’t too popular on the south shore of Long Island.  Notwithstanding having to jump into frigid waters, the waves, or lack thereof, haven’t really helped beckon too many people in.  Despite this set of opinions however, surfers have also contributed to deleterious effects on the environment. Whether its polyurethane boards or neoprene suits, the industry runs afoul with hazardous environmental actions. However, Danny Hess, a former surf board shaper, is attempting to change the paradigm of surfing through his natural finished boards and organic resins. Having an interest in sustainability through his studies at the San Francisco Institute of Architecture, Hess has since shifted his attention from buildings to boards.

The surfing industry itself is stodgy and resistant to change. And while the idea of using wood boards is not novel, as indicating by their presence in the surfing world, the truth is polyurethane boards dominate because they are inexpensive, and surfers tend to throw them away after about two years of usage anyway. As the article indicates, polyurethane has an element called toluene diisocyanate (TDI) that when heated can cause extreme health complications including, “asthma, cardiac arrest, respiratory failure, hearing and vision loss.”  Hess has attempted to produce socially responsible boards by handcrafting about 160 of them a year out of recycled goods, and waxing them using epoxies whose base ingredient is sap.

Hess’ story is an inspiration for entrepreneurs and headstrong people like myself. He is fighting a stodgy industry with his own stodgy beliefs in sustainability. Not only is he taking care into producing each and every one of his boards, but he is also constructing them using recycled and sustainable materials. As a result, the quality eminent in his product may entice surfers to keep their boards longer and reverse the trend of disposing of the boards after only two years time. It’s refreshing to know that ideas of sustainability are prevailing in even in the most stubborn of industries. In this way and others, Hess is helping to perpetuate a world where we all live green, and be green.

 

Ranking the Greenest Colleges

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Bloomberg Businessweek Rankings are used by prospective students as a way to gauge the overall quality of a school they may be interested in with respect to others. The site ranks both undergraduate and graduate institutions, and also analyzes individual programs and specialties. While past ranked disciplines range from teaching to agriculture, never has there been a ranking with respect to specifically green programs. However, as of August 14th 2012, the site is now beginning to rank such specialties in their “Green College Rankings.” According to the Bloomberg site, “The survey was conducted by the Sierra Club, the Sustainable Endowments Institute, the Association for the Advancement of Sustainability in Higher Education, and Princeton Review, which combined their separate sustainability rankings into one Businesswek ranking for the first time.

According to the survey, the greenest school in all the land is the University of California, Davis a result from pouring in resources both financially and in time into their sustainability initiatives.  Examples of their efforts include, “trash diversion, an initiative to keep garbage out of landfills by recycling, reusing, or composting it, the use of sustainable foods, and the promotion of bikes on campus (which amazingly resulted in over 20,000 bikes being used). Other schools who made the top five include the Georgia Institute of Technology, Stanford University, the University of Washington, and the University of Connecticut,

 In short, these rankings are a tremendous boost to the green movement as well as for prospective students. This information was not available when I was looking into schools, and while the “green rankings” may not have ultimately been the main reason I would have gone to a particular school, it would have nonetheless planted a seed in my mind as to which universities were ahead of the curve, and who actually cared about a planet. This ranking also provides another criterion in which schools can stand out. Publishing yearly green rankings will provoke schools to think and act in terms of sustainability, and will provide them an incentive not only in saving the planet, but also in raising their overall ranking. The prospective student ultimately benefits from transparent data of a school’s sustainability initiatives within a ranking format, which may help that individual in making their decision on where to go to college. Overall, the green rankings have the ability to help both schools and students alike, and will aid in promoting a lifestyle in which we all live green, and be green.

source: http://www.businessweek.com/articles/2012-08-14/a-green-college-ranking-declares-a-winner

Oyster Shell Recycling Heals Ailing Bay

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The key to green living and sustainability most often lies with grass roots efforts by dedicated individuals with personal vested interests at stake. A situation such as this gave birth to the Shell Recycling Alliance. This group consists of members of the local oyster shucking community with family legacies of care and commitment to the Chesapeake Bay. They recognized that the tons of oyster shells discarded at events where they shucked could serve a useful purpose, and they got together to do something about it.

Oyster shell is a limited natural resource that provides a habitat for new oysters in the Chesapeake Bay. The University of Maryland Center for Environmental Science Horn Point Hatchery uses it for its oyster setting process. This program spawns oysters taken from the wild, creating larvae or spat, which is released into large tanks with cages of oyster shells to set. The newly spawned oysters are fed algae and upon reaching maturity, are returned to the Bay. The Shell Recycling Alliance (SRA) has teamed up with area seafood restaurants throughout Maryland, Virginia, Washington, D.C. and Delaware to save oyster shells, which are collected and delivered to the hatchery to be used for setting to replenish the bay oyster population. To date, the SRA has provided around 75,000 bushels of reclaimed oyster shells to the program.

In addition to being a food attraction, oysters play a major role in the health and survival of the Chesapeake Bay, as the filtering capacity of the entire oyster reef community is vital to the Bay’s water quality. By virtue of its algae consumption, an oyster filters water at a rate of up to approximately two gallons an hour. This filtration clarifies the water, allowing bay grasses to receive more sunlight and become more plentiful. As a result, oxygen levels in the water increase, which in turn, leads to reduced wave energy and shoreline loss. The end product is a healthy habitat for aquatic life.

Thanks to the actions of concerned people committed to the protection of our waters, oyster replenishment programs now operate not only in the Mid-Atlantic States, but also up and down the east coast. A small green movement has led to a large green revolution. A great way to get involved is to support the restaurants that participate in this program. A list of participating businesses can be found at http://www.oysterrecovery.org/Content/ContentDisplay.aspx?ContentID=88. Let’s live green, be green.

Courtesy of aquaviews.net

Singing Praise About Singapore

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Singapore has ambitious goals for achieving water sustainability as a nation, despite having few resources to clean drinking water. Currently, the nation is on pace with its agenda to achieve full water sustainability by the year 2061. This date is significant for Singapore as it will mark the end of the century long relationship with Malaysia whom they currently are in contract with to bring in the water.The group responsible for the nation’s sustainability goals is The National Water Agency (NWA). Via desalination and recycling plants, their efforts have enabled the country to produce 40% of the water used by the nation’s 5.2 million residents. In order to achieve these expectations, the NWA has invested between $600 and $800 million every year since 2006 to improve infrastructure and technologies that are required with a growing supply of water. 

According to the Human Development Index (HDI) which measures, in general terms, how advanced a nation is, Singapore is actually more developed than any of its South Pacific neighbors, including Malaysia whom it currently gets its water from. That being said, the nations ambitions to achieve full water sustainability within the next 50 years bespeaks to new heightened sense of national pride to produce everything in-house. The country’s goals have primed the nation to be entrenched in a position of sustainable dominance and will ultimately allow them to operate more efficiently. Whether their goals are motivated by business efficiency, through national pride, or through a genuine sense that sustainability is truly the right thing to do is a matter of debate for another time. The noteworthy item to take away from all of this is that nations all over the world are beginning to emphasize green initiatives on their agendas. Collectively, this will allow residents of that nation, and people all over the world to both live green, and be green as a global community.

source: http://www.equities.com/news/news-headline-story?dt=2012-08-10&val=367493&d=1&cat=headline

Schools Earn Green Awards Through U.S. Department of Education Program

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School will be starting in just a few weeks, and now is a great time for parents, teachers and students to focus and commit to a green project to be incorporated into this year’s learning experience. We see department stores and grocery chains gearing up their cash for schools projects that award money to neighborhood schools in exchange for loyalty shopping. We also are familiar with the yearly competitions to be named an area blue ribbon school for academic excellence. Now there is the green ribbon school award, sponsored by the U.S. Department of Education.

The green ribbon school award honors schools that are:
• Exemplary in reducing environmental impact and costs;
• Incorporating curricula and programs to improve the health and wellness of its students and staff;
• Providing effective environmental and sustainability education, incorporating STEM, civic skills and green career pathways.

Participation in this competition requires nomination from state education agencies. To be eligible to participate in the 2012-2013 competition, a state education agency must indicate its intent to nominate schools in its district by August 30, 2012 via email at the site listed below. Any school interested in being nominated should contact its state education agency for specific application information.

An excellent place to start to gather general information on this program is the following website: http://www2.ed.gov/programs/green-ribbon-schools/index.html. Please remember to contact your school to express interest in this program and request that your state education agency be notified to file the necessary intent to nominate by the aforementioned deadline. This then presents an opportunity to coordinate with school officials to put a program in place. This is a wonderful way bring together the community, including parents, students and teachers to learn green, live green, be green.

Majoring in Sustainability

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Here at Live Green, Be Green we are always advocating for younger generations to get involved in the Green Movement, especially those studying in colleges and universities. In fact, a couple of weeks ago we wrote about changing the way curriculum is taught in these locales to involve sustainability. So it comes with great delight to see that the University of Utah is implementing such changes within their coursework. Now students at the university have the opportunity to earn an Integrated Certificate in Sustainability as a degree. Students who choose this discipline are required to complete a 23 credit-hour program with one required introductory course and upper level courses located outside of the main campus. 

The discipline will be available with the commencement of the upcoming academic year and will allow freshman to be fully engaged in matters of sustainability immediately. As stated in our previous article, the green movement needs to infiltrate colleges and universities to incite others to not only spread the ideals of the movement, but to lead using values of social responsibility and sustainability. It is refreshing to see a university place such value on sustainability in that they not only have placed it within the coursework, but have also carved out a specific degree tailored to the green movement. Such initiatives are sure to catch on, especially at this stage in the game, as universities are always looking to differentiate themselves in order to bring in a diverse student body. As evident from the news, green initiatives are rising to the forefront on college agendas, and these initiatives will help to lay a great foundation of knowledge to be passed on to the next generation of leaders. Hopefully, this will help to promote a lifestyle in which we all live green, and be green. 

will.i.am “Just Can’t Get Enough” of the Green Movement

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Nowadays, musical artist will.i.am is always in the spotlight. (Dare I say it he “Just Can’t Get Enough”). Besides performing at the Superbowl halftime show alongside the “Black Eyed Peas” he has also turned himself into quite the actor, where he has appeared in films such as Madagascar 2: Escape to Africa, X-Men Origins: Wolverine, and Date Night. However, this entertainment cameleon’s most important contribution to society occurred yesterday when he teamed up with Coca-Cola to launch a green business known as “Ekocycle.”

The new brand will offer high quality products generated from recycled goods. In starting the company, will.i.am is focusing on generating buzz and popularity within the mainstream around sustainable, yet visually-stimulating products. In a recent interview the artist stated that the current market for recycled products are not “cool” and stressed, “You have to bring some art and fashion sensibility into this technology that turns a bottle into something cool.” The company will offer an assortment of goods including Dr. Dre’s “Beats” headphones and a clothing line, all made from recycled goods.

Ekocycle’s other founding partner, Coca-Cola, has been a pioneer in recycling efforts through its “Give It Back” and “Recyclebank” programs. (For more info check out the link below). In order to promote the sustainability movement, the company has vowed to donate a portion of its licensing products (a minimum of $1 million) to charities involved in recycle and community engagement. Such a partnership is a win-win for the green movement as the high-quality and aesthetics of the Ekocycle brand will draw consumers in and engage them in the movement. In addition, having will.i.am as not only a spokesman but founding partner will engage the youth in a movement which requires energy and influence. Despite not being a favorite artist of mine, the key in will.i.am’s  involvement is that he can draw in an audience that is poised to make a difference in the world. His popularity among the youth will inspire others to commit to the green movement via the Ekocycle brand. A celebrity advocate such as will.i.am is a necessary cog in achieving global sustainability, and will help draw the movement closer to a day where we can all live green, and be green.

http://www.livepositively.com/en_us/recycling/#/recycling

 

Leading Through Sustainability

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Colleges and Universities are, at their core, geared toward cultivating and transforming young individuals into tomorrow’s leaders. What is frequently glossed over however is that once these men and women are in a position of power, how will they use it? Business Schools in particular focus too much on bottom lines and balance sheets rather than the growing trend of Corporate Social Responsibility. While leaders are being cultivated, they are not necessarily being provoked to think in terms of sustainability and the green movement.

A transformation needs to occur so that students are not only cultivated to lead, but lead in areas of and in thoughts of sustainability. The benefits of provoking individuals to make decisions with sustainability in mind have far reaching effects beyond the environment as young people have the ability to reach a massive audience quickly. The sustainability movement was fostered with the environment as its focus, but it does not mean students with other interests cannot benefit. For example, entrepreneurial students looking to start a restaurant can use ideas of sustainability to grow their own herbs and use waste leftover from uneaten food as compost to aid the soil in which the herbs grow. The key is to provoke students to make decisions, in whatever field they may be interested in, with sustainability in mind. Taking this step to integrate thoughts of sustainability within the curriculum will allow our generation, and future generations to not only live green, but be green.

LGBG Spotlight: Green America, “Come Together”

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For those of you who aren’t familiar with the Green America organization, as I’d imagine the majority of people are not, it is the feature of this week’s spotlight.  Green America: Come Together.

That is the organization’s tagline, and that is indeed what they strive for.  Basically, GA is a not-for-profit membership group that constantly aims to harness economic power, through the strength of consumers, investors, businesses, and the marketplace, in order to create a socially just and environmentally sustainable society. This mission may sound like it’s full of huge ideas, and it is!  All of which, however, make perfect sense and seem extremely attainable, given the organization’s current vision for the future:

We work for a world where all people have enough, where all communities are healthy and safe, and where the bounty of the Earth is preserved for all the generations to come.

What is extra interesting about GA is its focus on economic variables in order to reach the roots of many social and environmental issues.  They take action against abusive business practices, whether obvious or not, and try to change them to more socially just and environmentally responsible ways.

In fact, GA does virtually all it can to help businesses convert to eco-friendly practices.  The organization offers and issues its Green America’s Green Business Certification, which allows not only recognition to individuals and businesses, but resources as well.  The group has a massive network of environmentally friendly firms along all areas of the conventional value chain of the business world, from producers to retailers, from marketing to financing.

Green America Green Business Certification

For more information on exactly what criteria potential members of Green America’s Green Business Certification program must meet, visit the organization’s site and learn more!

Green Office Furniture: Could the Idea Catch On?

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I recently came across an innovative work desk setup that helps to harness its own energy, effectually producing and using its own recycled energy in a self-sustaining cycle.  (Although the setup does not yet produce enough energy to completely power its many electronic vices, the idea is that it will one day be completely self-sustainable, and therefore, completely unplugged from any power source other than itself.)  The desk design, appropriately called “Unplugged,” was designed by Eddi Törnberg, and is meant to generate all the energy it needs from everyday office activities of the person sitting behind it.

The desk setup has outstanding features, such as the ability to harness power from the heat energy transferred from the user’s computer to the desk top, and even from the user’s back to the back of his or her chair.  The floor mat or rug that is also part of the design has been constructed with technology that allows it to harness energy from the pressures applied to its surface, from walking over it or sitting upon it.

While the idea is still far from mass development or even complete sustainability as an independent workspace, it carries with it a tremendous amount of integrity as an engineering feat.  I recommend you look a bit further into this truly intriguing design.  It may very well be the precedent necessary to slowly reconstruct the future as we come to imagine and realize it.  These green, eco-friendly designs can come to change the world someday, and it could happen in fewer more beneficial areas than within the workplace.