The innovative business practice of shared value, whereby profit-driven entities undertake social and environmental missions, naturally prompts contemplation of the possibility of legitimate coexistence of such normally divergent positions. ¬†Any such discussion is especially significant today as we celebrate the 45th anniversary of Earth Day, a day set aside by more than 192 countries and 22,000 partners to “activate the environmental movement worldwide, through a combination of education, public policy, and consumer campaigns.”[1]

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