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LGBG Spotlight: Michele’s Granola – Seriously Green Granola
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For all of our readers out there who are serious fans of granola, like I am, here’s a LiveGreen article for you! This week’s spotlight comes on the heels of a trip to my local grocery store, Wegmans. While there, shopping like I would on any other Saturday morning, I came across something that was not the norm for me and my Wegmans — there was a promotional stand set up in near the grains section. Immediately sparking my interest, I rode my curiosity on over to the stand to see what was up. I met a great guy who offered me samples of and explained the mission of Michele’s Granola, a small Maryland company who is vegan, organic, and most inspiringly, GREEN. Needless to say, between the small talk and the tastings, I fell in love and walked away with two bags myself. But now, I’d like to delve a bit deeper into who Michele’s is…
Photo Credit: www.michelesgranola.com
Born from the experimentation sessions of a granola-crazed, self-taught baker, Michele’s Granola has grown from a one-woman stand at local farmer’s markets, to an operation which now produces about 5,000 pounds of product to serve its nearly 200 community retail outlets (markets, grocers, & other food service facilities). Michele’s is dedicated to using 100% organic whole grains in its homemade style processes of production, guaranteeing the best tasting and most healthy granola possible. But the brand’s mission does not end there.
Its baking facility currently runs 100% on wind power! Amazing right? Yes. But what is even more amazing is that Michele’s also uses delivery vehicles that run on re-used vegetable oil from the deep fryers of local eateries. Outstanding! And as if this all weren’t enough already, Michele’s estimates that not only does 40% of its waste get recycled by traditional methods, but another 40% is sent to a local composting center to be used in the production of fertile soils (that are then used in Baltimore’s urban farming projects).
It is amazing that a young company like Michele’s Granola can be so committed to making a difference in the ways of green, especially within their local ecological and business environments. They are a testament to the notion that the triple bottom line business methodology — Profit, People, and Planet — can prove successful beyond measure. Here at LiveGreenBeGreen, we would like to firstly acknowledge the company’s great work and great product, and secondly, we want to extend the utmost respect and gratitude to Michele’s Granola for its initiatives and actions to do greener business. Good luck, and God speed!
To read more about Michele’s Granola, or to enquire about how to get your hands on this scrumptious and socially-evolved health snack, visit the company’s official site at: https://www.michelesgranola.com/.