Yesterday several television newscasts reported the findings of a Stanford University study on organic foods. The study, “[a]re Organic Foods Safer or Healthier than Conventional Alternatives?  A Systematic Review,” was published in the Annals of Internal Medicine on September 4, 2012.  The researchers concluded, “[t]he published literature lacks strong evidence that organic foods are significantly more nutritious than conventional foods.  Consumption of organic foods may reduce exposure to pesticide residues and antibiotic-resistant bacteria”.

Personally, I find the media reaction amusing and a clear example of the lack of understanding of the principal goals of the green movement.  Conversely, maybe I have it all wrong.  All this time, I believed that a berry was a berry with certain vitamins in it, and the point of being produced organically was to avoid the introduction of pesticides to it in the growing process.  In my mind, the same thing applied to the production of meat for human consumption.  Organically raised meat and poultry does not contain harmful drug-resistant bacteria.  However, these news reports seem to indicate that organic foods were somehow super foods that contain added ingredients that promote good health.

Informed buyers of organic food know that what makes the products better are the substances that are missing from them—pesticides and drug-resistant bacteria.  Also they know that the missing pesticides are not around to run off of the fields to pollute the water supply.  The pesticides are not around to negatively impact the health of the people working in the fields to produce the crops.  Finally, the pesticides are not around to kill the honeybees that pollinate the crops.

After garnering viewers’ attention with their misleading headlines, some of the news reporters mentioned as an aside that the study results did show that organic fruits and vegetables contain about a 30% lower level of pesticides than conventional fruits and vegetables and that the concentration of drug-resistant bacteria in organic poultry and pork is about 60% less than the amount in their conventional counterparts.  To this viewer, that is significant and is a step in the right direction.  Of course organic products cost more, but if organic foods were the rule rather than the exception, the cost differential would narrow.  Also, it is expected that the positive impact of a healthier diet would be realized in reduced illnesses and their accompanying medical costs.

Of note, it was pointed out that organic foods are a great choice for pregnant women.  Well—should we only maintain a healthy diet if we are reproducing, or should we eat healthy foods always?  It seems from the newscasts that the millennial generation understands what is going on because they were reported as the group most likely to eat organic foods.  Obviously, priorities are a matter of choice because compared with many older people, this group is just starting out in the workforce and generally have lower incomes and fewer assets.  Yet they put healthy food high on their priority list.

There is so much information out there on green initiatives.  It is so important that we carefully study the information fed to us and separate fact from fiction.  Let’s think green, educate green, live green, be green.

Now we know many ways to go green.  Most of us have incorporated some of these steps into our personal lives, either by personal choice or by government mandates.  For this movement to be successful and widely embraced, it is important that each of us feel a sense of empowerment from a decision to go green.  In order to sustain a green movement, there must be an immediate payoff.  We realize that in some areas, particularly those of climate change and clean energy, change will be slow, cumbersome, expensive and embroiled in politics.  However, there are some simpler areas of green causes to endorse that bring a more immediate sense of payoff.  These include health and wellness, frugal living, minimalism, spiritual environmentalism, and self-sufficiency.

1.  Health and wellness.  Perhaps this is the subject area that is of utmost importance to most people today.  Scientific evidence has associated several diseases and adverse health conditions to environmental pollution and use of harmful products.  Many cancers are linked to the use of chemicals in cleaning products and fertilizers used to grow food.  Cancer incidence rose significantly from 1950-1998.  Presently it is estimated that 1 in 2 American men and 1 in 3 American women will develop cancer in their lives.  Secondly, with the increased rate of air pollution, the diagnoses of asthma in adults increased 75% between 1980 and 1994 while the same diagnoses in children increased 150%.  Thirdly, the incidences of autism have shown an alarming increase of 56% since 2002.  Other statistics note higher rates of reported infertility problems, along with more reports of birth defects in newborns.  Tests of breast milk samples consistently have shown the presence of pesticides, herbicides and household and industrial cleaners.  Obviously our transition from a natural to an inorganic style of living has caused our cells to mutate, breaking them down and polluting our bodies with toxins.  Adopting green standards in the selection of food and cleaning products goes a long way to protect our bodies.

2.  Frugal living.  At first glance, a walk through the grocery store gives the impression that organic foods and products are more expensive than non-organic products.  However, upon close inspection, this is not necessarily the case.  Local farmers and farmers’ markets are a great source to purchase fresh foods and vegetables.   Local merchants often are available to answer any questions regarding fertilizing and growing techniques of their crops, as well as freshness of the products available for purchase.  When eating out, the new trend of local farm-to-table restaurants offer an opportunity to get well-prepared food that supports local farmers and merchants.  Frugal living also involves (1) purchasing reusable containers and cleaning materials as opposed to disposable paper and plastics; (2) walking, biking, carpooling or taking public transportation to get around town; and (3) even choosing to live in planned urban developments with parks, restaurants, shopping and entertainment facilities and schools strategically located in close proximity to residences and/or the provision of clean-energy public transportation to travel around our communities.  Frugal living enables us to save money, time and the environment while going green.

3.  Minimalism.  A major complaint often voiced today by many people is that life is so complex.  We often are so over-committed to work, social activities and chasing the American dream that we have cluttered our homes and minds to an unhealthy degree.  A minimalist lifestyle urges us to slow down, eliminate distractions, reconnect with family, friends and the universe and to feel less stressed, rushed and exhausted.  By necessity, minimalism incorporates frugal living.  We avoid wasteful consumerism, using only what we need, thereby being able to downsize our living spaces, possessions and activities.  This truly is a green concept with an immediate payoff.

4.  Spiritual environmentalism.  Perhaps the first known environmentalist was Henry David Thoreau.  His recognition and embracement of the environment was from a spiritual perspective.  Thoreau recognized that “in wilderness is the presentation of the world”.  Thoreau was an extremist regarding man’s need to coexist with the planet.  A study of his writings reveals his understanding of the need to wisely manage all resources, including, but not limited to time, money, work, talents and health.  For living space, Thoreau states:  “[e]ach town should have a park, or rather a primitive forest, of five hundred or a thousand acres, where a stick should never be cut for fuel, a common possession forever, for instruction and recreation”.  Thoreau Journal, October 15, 1859

Finally, on the need to protect the environment Thoreau writes:  “[w]hat is the use of a house if you haven’t got a tolerable planet to put it on?”  Familiar Letter, Thoreau to Harrison Blake

And finally, “[a]t the same time that we are earnest to explore and learn all things, we require that all things be mysterious and unexplainable, that land and sea be infinitely wild, unsurveyed and unfathomed by us because unfathomable.  We can never have enough Nature.”  Thoreau, Walden, Spring

Spiritual environmentalism is a very personal journey for many people, and provides a response to the recognition that the Earth does not belong to us, but rather is on loan.  We are the stewards of the Earth and are responsible to preserve it and pass it along to future generations.  Another great reason to go green.

5.  Self-sufficiency.  The foundation of green living is self-sufficiency.  We cannot expect private businesses to promote individual self-sufficiency as this is contraindicated to their main goal, to increase the bottom line.  Also, we cannot afford to wait to break through government gridlock to enact laws mandating use of renewable energy, sustainable care of land, and protection of natural resources or to enforce the ban of harmful chemicals in foods and other products of daily living.  Self-sufficiency affords us the opportunity to prepare for natural disasters and potential catastrophes through education; become savvy in recognizing political corruption and using our vote to repudiate it; maintain awareness of flaws in the present social structure which heavily relies on over-consumption and waste and to take pride in adopting a satisfying lifestyle that promotes a healthy balance of work and family life.

These are just a few reasons to go green.  The list goes on and on.  There is so much that we can do to reduce our carbon footprint and protect our environment.  Let’s live green and be green.

An excellent source for environmental articles and statistics can be found at http://www.sustainablebabysteps.com/environmental-articles.html.

 

US Open Is Going Green With Viridian

I bet you have never heard of the company, Viridian Energy.  Didn’t think so.  Neither had I until a couple of days ago.  But you know what?  I am glad I finally did, and I am also willing to bet that after reading this post, you’ll be damn glad you did so.

After reading up on the Norwalk, Connecticut-based company, I can honestly say Viridian is looking to change the landscape of energy supply and has gotten off to a great start doing just that.  As a retail energy supplier, the company aims to be socially responsible in its operations and deliverables.  In addition to providing green energy within their current markets — including New York, New Jersey, Pennsylvania, Maryland, Illinois, and of course, Connecticut — Viridian places extra emphasis on making those resources affordable, as well.  It is the company’s hope that this can facilitate consumers’ decisions to switch to their eco-friendly energy solutions, from those of more traditional providers.

In fact, resting on the core values of environmental sustainability, reliability, empowerment, integrity, and customer focus, Viridian Energy views affordability to be of fundamental importance in is overall aim and purpose:

Viridian Energy provides greener electricity at an affordable price, allowing our customers and independent Associates to make a difference in the environment and their personal lives simply by switching energy providers.

We are proud to stand out among competitors who charge a significant premium for green electricity. We understand that you may not be able to pay more but still want to do your part. We take a lower profit in order to deliver a higher quality product, offering the best of both worlds – greener electricity and affordable prices.

Needless to say, LGBG by PMD United is in support of everything Viridian stands for.  However, what we loved even more than learning about Viridian Energy’s products, was learning about the initiatives they have taken in the world of tennis, specifically in relation to the US Open taking place in Flushing, Queens, in New York City.

Viridian Energy understands the impact that widespread travel of participants and spectators to and from the US Open can and will have on the environment.  For this reason, the company has taken it upon itself to purchase 455 metric tons of carbon offsets in an effort to negate the environmental impact of the estimated 2.2 million miles of local and air travel associated with the tournament.  The carbon offsets to be used are Green-e Climate and Carbon Standard certified and were purchased domestically.  This is a fantastic program to help the US Open go green, and we applaud the company for its pledge and commitment to its initiatives.

For more about carbon offsets,we recommend reading Sarah Dowdey’s great article on How Carbon Offsets Work.

For even more on Viridian Energy’s full sustainability initiatives and programs, we recommend you start reading up on them here.