For those of you who aren’t familiar with the Green America organization, as I’d imagine the majority of people are not, it is the feature of this week’s spotlight. Green America: Come Together.
That is the organization’s tagline, and that is indeed what they strive for. Basically, GA is a not-for-profit membership group that constantly aims to harness economic power, through the strength of consumers, investors, businesses, and the marketplace, in order to create a socially just and environmentally sustainable society. This mission may sound like it’s full of huge ideas, and it is! All of which, however, make perfect sense and seem extremely attainable, given the organization’s current vision for the future:
We work for a world where all people have enough, where all communities are healthy and safe, and where the bounty of the Earth is preserved for all the generations to come.
What is extra interesting about GA is its focus on economic variables in order to reach the roots of many social and environmental issues. They take action against abusive business practices, whether obvious or not, and try to change them to more socially just and environmentally responsible ways.
In fact, GA does virtually all it can to help businesses convert to eco-friendly practices. The organization offers and issues its Green America’s Green Business Certification, which allows not only recognition to individuals and businesses, but resources as well. The group has a massive network of environmentally friendly firms along all areas of the conventional value chain of the business world, from producers to retailers, from marketing to financing.